Let’s Give Him Enough and On Time
Artist: Norman Rockwell
Publisher: U.S. Government Printing Office
This World War II poster was produced in 1942 by Norman Rockwell and depicts an American soldier firing a heavy machine gun. Notice that his uniform is torn and that he is no longer firing actual ammo. This image was designed to help raise funds for the war effort, encourage people to join production lines, and to increase public awareness of the war effort. Due largely to the Great Depression, American industry was lulling before the United States entered World War II. However, industries already engaged in defense work expanded their operations while others, such as the automobile industry, transformed themselves completely. For example, in 1941, more than three million cars were manufactured in the United States. Only 139 more were made during the entire war. Instead, Chrysler made fuselages. General Motors made airplane engines, guns, trucks and tanks. Packard made Rolls-Royce engines for the British air force. The war effort totally transformed American industry and civilians were at the forefront of producing the equipment necessary to win the war.